Car shops not dealerships

Fame

Targeting in-market buyers and 47 Million
shoppers each year at Lakeside and Westfield.

Admiration

Addressing pain points in the traditional car buying journey, Car Shopping Made Easy changes new car buyer perceptions and drives incremental sales

Belief

From first exposure online to arrival at VW Group’s first ever retail stores, customers learn that it’s a great way to buy their new car.

“Outstanding creative thinking, delivered through a results-
focused plan”