Situation before Gravity Global
Softheon needed to quickly convert and create opportunities from the awareness-level engagement they were seeing within their top five key accounts.
Opportunity/Strategy
Gravity Global quickly developed, scaled, and mobilized a highly personalized 1:1 ABM strategy that leveraged a custom demo over breakfast (via direct mail) to each account.
What we did
- Created messaging tailored to each account’s specific needs, motivations, and challenges
- Utilized direct mail as a creative, untapped channel to establish 1:1 relationships with key members of the buying committee
- Orchestrated marketing and sales touchpoints to target and influence key contacts
- Expanded their reach within each account by simultaneously targeting and engaging each member of the buying committee via multiple channels
Immediate results
Within two weeks, three of the five key accounts schedule breakfast meetings with Softheon.
Long Lasting Value
The remaining two accounts have provided deep insight into opportunities for optimization, ex: copy/design, orchestrating additional support from sales across different channels, utilizing geo-targeting, and deeper contextual insights.