Media

Developing great media strategy is rather straightforward, but it requires a robust understanding of the context in which a brand is operating and what it needs to accomplish to be successful. So we start with the context. This means a deep dive into target audience analysis, uncovering hidden geographic opportunities, looking at what media channels can achieve from multiple perspectives, competitive activity and other analyses that help us define the challenge and see the opportunity.

While this is a nice start, it is not enough to develop great strategy. At Gravity, we view media (and marketing) through an investment lens. This means we need to quantify how the media investment is driving revenue growth for our clients. To do this we employ econometric modeling techniques that help us tease out media’s ROI and informs our actions for continuous improvement.

If you’re agnostic about media strategy (we are), then you need a well-rounded team of activation experts to bring any possible strategy/plan to life. Our activation group are specialists across all forms of online and offline media channels. But wait, there’s more. All of our media buying is performed in-house which provides us with greater control and insight over media performance as well as providing our clients with full transparency.