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VOCO joins Gravity Global

We’re excited to welcome VOCO to the Gravity Global family! This acquisition brings even more talent to our team, fueling our mission to deliver best-in-class social media and brand-to-demand solutions. Read the press release.

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Deliverables

Complete website redesign, advanced CMS integration (Sitecore), enhanced user experience, and streamlined product discovery and purchase pathways 

The Challenge

The Honda Powersports website has long been a trusted destination for US enthusiasts to explore Honda’s extensive lineup of motorcycles, ATVs, and side-by-sides. However, advancements in technology and shifting user expectations created an opportunity to elevate the site further. While the previous iteration set a strong foundation, the digital landscape had evolved dramatically, with new tools for personalization, interactivity, and mobile optimization.

The challenge was to take the trusted Honda Powersports platform and transform it into a cutting-edge digital experience that reflected the innovation and performance Honda delivers in its products. Our goal was to make exploring the world of Honda Powersports as thrilling and seamless as riding one of their machines. 

The Opportunity

With Honda's diverse product lineup and a passionate customer base, the all-new website presented an opportunity to redefine digital storytelling and ignite the spirit of adventure. Featuring full-screen videos, immersive 3D configurators, and intuitive navigation, the redesign brings the thrill of Honda Powersports to life. Every element—dynamic visuals, engaging copy, and cutting-edge functionality—works together to create a seamless experience where enthusiasts can explore, customize, and connect, turning dreams into reality. 

The Solution

Gravity Global partnered with Honda Powersports to create an all-new website that redefines digital storytelling for the brand. Designed to inspire and engage, the site leverages cutting-edge technologies to immerse users in the Honda Powersports experience. Full-screen videos, immersive 3D configurators, and intuitive navigation invite visitors to explore and customize products with ease.

Dynamic imagery and engaging copy reflect the excitement and precision of Honda’s vehicles, while a responsive, mobile-optimized design ensures seamless accessibility across devices. Built on a robust Sitecore CMS, the site delivers personalized experiences and scalability to support Honda's growth. From discovering specs to sparking imaginations, every element of the redesign celebrates Honda’s legacy of adventure, precision, and reliability. 

Honda Powersports
Honda Powersports
Honda Powersports
Honda Powersports
Honda Powersports

Immediate Results

29

Launched 29 3D product configurators with cutting-edge website technology

100%

100% increase in organic search keyword visibility for dealer inventory

33%

33% increase in keyword rankings

9%

9% increase in keywords in the top 3 positions

21

21-point increase in NPS survey satisfaction with product images on the site

Long Lasting Value

The redesigned Honda Powersports website establishes a bold new standard for digital engagement, delivering long-term value for both the brand and its customers. Built on a scalable Sitecore CMS, the platform is designed to evolve alongside Honda’s offerings and technological advancements.

By combining immersive visuals, intuitive navigation, and engaging copy, the site deepens customer loyalty and reinforces Honda’s position as a leader in the Powersports category. Beyond just showcasing products, it serves as a hub for adventure—a destination that inspires exploration, fuels imaginations, and turns aspirations into reality. This is more than a website; it’s a lasting digital foundation that will drive Honda Powersports forward for years to come. 

Imagining a Sweeter Path to Authentic Connections

We developed platform strategies, content, and KPIs to build master brand awareness while driving product knowledge and trial through social media.


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