Research
Finding the hidden opportunities that lead to breakthrough insights, ideas and strategies isn't easy. It takes a wide array of qualitative, quantitative and analytical research services. Welcome to the Gravity Global research group.
Ask the right questions
We ask the right questions, find the appropriate answers and then translate those findings into actionable and useful results for our clients.
The purpose of marketing is to drive brand growth, right? Our research team understands this fundamental business goal and uses sophisticated Marketing Mix Modeling techniques to help our clients quantify their investment in marketing and identify marketing’s contribution to ROI.
And like a data-informed Nostradamus, we can help you understand where sales in the future are going. Our forecasting tools help us predict sales in the future so brands can make decisions in the now.
- Marketing Mix Modeling
- Marketing Investment Optimization
- Sales Forecasting
Do consumers like your brand better than your competitors’? Is your advertising up to snuff? Is your brand losing momentum over time? How does your brand’s value proposition resonate with consumers? Maybe not as well as you think.
Our research team can help answer these questions to best position your brand for success.
- Brand Equity Studies
- Brand Tracking Research
- Creative Concept Testing
- Offer/Value Proposition Testing
Consumer insights research is all about why people do what they do. A deeper and sharper understanding of what drives consumers to think and behave a certain way provides valuable insight for marketing and messaging strategies.
To get at the deeper “why” we use a variety of qualitative, ethnographic and choice-based quantitative analytic tools to identify consumer motivations and behaviors.
- Ethnographic Research
- Segmentation
- Choice Based Conjoint
- MaxDiff
- Focus Groups/In Depth Interviews
- Online Discussion Forums
Say Hello.
Thank you for your interest in Gravity.
One of our team members will be in touch within one business day.
Find your competitive edge
The best relationships start with a conversation. Get in touch and you’ll have the force of Gravity in play before you know it.