Honda Powersports Showcases its Dedication to Riders in Website Overhaul by Gravity Global
October 23, 2024
Honda Powersports, the automobile giant's motorcycle and ATV division, has just launched a full redesign of its website.
Led by full-service marketing agency Gravity Global, the brand-new user interface (UI) features full-screen videos that aim to immerse and engage viewers.
According to a statement from Jeremy McGuire, marketing director at Honda's Power Sports and Product Sales Division, the site reflects the brand's dedication to the rider, offering a unique experience that matches the innovation and reliability that Honda is known for.
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The agency crafted a design with an open-minded approach, keeping Honda's objectives, user feedback, conversion rate, and design insights in mind.
This allowed them to focus on easily accessible product specs, as well as photos and videos of the brand's line of products in action.
Gravity Global Group Account Director Heath Miller that the agency's deeply collaborative approach is guided by years of Honda's customer feedback.
“We wanted to create a digital space that truly captures the excitement and adventure of riding. By leveraging immersive video content and the latest in 3D product configurators, we’ve brought the thrill of the ride to the customers' fingertips,” he added.
Honda's redesign underscores the value of keeping a website engaging for consumers. Brands can keep their websites fresh and up-to-date by following the latest web design trends.
Immersive Action
Honda Powersports' website now hosts a slew of new features, making it more interactive and engaging for visitors.
The 3D Configurator Tool allows users to take a good look at featured vehicle models from all sides, offering a realistic view of prospective purchases in an "off-road" and "on-road" setting.
Meanwhile, customers can quickly find the right vehicle and local dealer using an easy-to-navigate Shopping Tools section.
The site also features contextual links for calls to action and shopping tools, as well as sticky local navigation on model and trim pages for easy access to important info.
A key component throughout the website is how Gravity Global spotlighted Honda's brand identity.
Infusing the site with an inclusive, reliable, and fun feel, the high-energy redesign pushes the brand to its limits.
Meanwhile, earlier this month, Honda launched a star-studded spot featuring Max Verstappen and John Cena.
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