Gravity Global Expands Team with Two Hires

September 23, 2024 – Houston, TX – Today, full-service agency Gravity Global announces that it has hired Neil Domanovic as Director of Analytics and Josephine Son as Group Account Director. 

In his role, Domanovic will lead the analytics arm for Gravity Global, guiding the strategy, development, and execution of the agency’s data infrastructure, including modeling and insights. Meanwhile, Josephine will oversee account management for a number of clients including MidFirst Bank and BlueScope. Domanovic and Son will report to Executive Vice President of Media and Research Kyle Allen and Head of Account Management Lisa DePoy, respectively. 

“Our goal isn’t to be the biggest, but the best. We achieve this by attracting top talent to build a world-class growth consultancy for brands that positively impact the world,” said Mark Lethbridge, CEO. “We’ve welcomed more and more experts into our global practice teams from data and tech, strategy and creativity, media and digital experience and there is more to come.”

Prior to joining Gravity Global, Domanovic served as Senior Manager of Corporate Marketing Business Insights and Analytics at Thermo Fisher Scientific. Son previously held the position of SVP, Account Director at RealChemistry’s 21GRAMS.

Domanovic and Son begin in their roles immediately. These hires come on the heels of Gravity Global welcoming Laura Forester as Director of Strategic Planning and Head of US Brand Strategy, marking continued growth and expansion for the agency and its capabilities. 

ABOUT GRAVITY GLOBAL

Gravity Global is a global brand-to-demand marketing consultancy specializing in clients operating in complex markets. Founded in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and now backed by Elysian Capital, Gravity Global has 14 wholly owned offices across the US, Europe, and APAC. The group has completed eight acquisitions in the last four years to systematically acquire and integrate specialist capabilities to create a complete brand-to-demand service offering and extend geographical coverage.