Gravity Global Acquires Social Media Agency VOCO

Acquisition strengthens the agency’s global social offering and broadens brand-to-demand services 

October 22, 2024 – Today, full-service marketing consultancy Gravity Global announces the acquisition of Denver-based social media agency VOCO. This investment will further enhance Gravity Global’s organic social media capabilities, confirming the agency’s reputation as a dominant player in brand-to-demand marketing. 

VOCO’s expertise spans both organic and paid social, design and content strategy, deepening Gravity Global’s already strong capabilities. The 17-year-old agency has proven experience servicing industries where Gravity Global is already a specialized leader. Some of VOCO’s notable brands include Transamerica Corporation, Cummins, Campbell’s, noosa, and Rao’s.  

The acquisition of VOCO will support Gravity Global’s ambition to enhance the group’s integrated full-funnel marketing activities. The new team will help supercharge its existing social media talent and will be integrated into its global digital experience capability. This addition drives Gravity’s strategy of integrating social, content and public relations as core ingredients of a successful communications program. 

“We’re thrilled to be adding VOCO’s capabilities to our brand-to-demand services," said Mark Lethbridge, Chief Executive Officer of Gravity Global. “We are committed to driving more effective and efficient programs across the sales funnel by better integrating marketing activities from top to bottom. We continue to identify value-added businesses that expand and enrich our offering for clients that build Fame, Admiration and Belief (F.A.B.) to accelerate their brand impact and growth.” 

“Joining Gravity Global allows us to leverage its global content, video, and development teams to create richer, more engaging experiences for clients,” said Juli Dimos, Managing Partner and Founder of VOCO. “We’re excited to bring our expertise to a larger stage, particularly with Gravity’s powerful F.A.B. model.” 

This strategic investment will boost Gravity Global’s social media business globally, bringing in top-tier talent and integrating VOCO’s team with Gravity Global’s existing operations.  

ABOUT GRAVITY GLOBAL 

Gravity Global is a global brand-to-demand marketing consultancy combining deep category experience, creativity, technology and data to decode even the most complex markets. Its focus on a proprietary model, F.A.B. (Fame, Admiration and Belief) has been the cornerstone of clients’ business growth. Founded in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and now backed by Elysian Capital, Gravity Global has 500 employees across the United States, Europe, and APAC. The group has already completed eight acquisitions in the last four years to systematically acquire and integrate specialist capabilities to create a complete brand-to-demand service offering and extend geographical coverage. 

ABOUT VOCO 

VOCO Creative is an agency based in Denver, Colorado that specializes in social media management, content generation, and creative strategy. VOCO serves a wide array of industries, including Industrial, Financial, Environmental and CPG sectors. VOCO has earned a strong reputation for compelling storytelling and providing social-first, on-demand creative solutions. The agency’s services encompass organic and paid social media, content production, and design, offering clients tailored strategies that align with their unique business goals.