Tom Golland

Alignment is the key to any brand's success. Alignment between corporate objectives, a compelling brand and an attractive market opportunity. And after many years' experience of leaning on Tom's research background to pinpoint where those opportunities lie, using his intricate knowledge of what makes brands successful to build strategies for growth, and drawing on the huge experience of working with c-suite teams, it is addressing misalignment which defines his core strategic skill. 

There are few sectors Tom has not touched, few business models and brand challenges he has not encountered, and the result is an ability to rapidly pinpoint that critical insight to unlock commercial success and build outstanding brands armed with Fame, Admiration and Belief. And to keep Tom on my toes and fill in the inevitable gaps, he has a fantastic team of colleagues to spark new ideas, fresh perspectives and creative solutions.

Tom has qualifications in business, marketing and research. Experience of most B2B and B2C sectors. A career that has progressed from senior marketing roles client side, to directorships of strategy, consultancy and digital marketing businesses. He has built training programmes for brand managers across all of Unilever's brands, created brand strategies across diverse sectors from GE to Mastercard, and worked with start-ups to global giants. The message to take away? Tom loves marketing.

Many of Tom's summer weekends are taken up by racing his 90 year old sports cars, while his partner, Kate, competes on horseback. Tom's winter weekends are taken up by fixing the cars he has broken!