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26th November, 2020

Gravity acquires Nurture – A Digital-As-A-Service Agency

By Ben Allen, Marketing Executive - Performance Marketing

Gravity acquires Nurture – A Digital-As-A-Service Agency – to further strengthen its digital transformation capabilities

The Board of Gravity Global has confirmed the successful acquisition of Nurture, a digital agency with a team of 97 employees in London and Poland. It is the latest in a series of acquisitions completed by Gravity in recent months as part of a growth strategy both in the UK and internationally. 

Nurture creates world-class customer-centric digital experiences across a full spectrum of MarTech platforms. The acquisition accelerates Gravity’s digital capabilities and competitiveness. Nurture has deep category knowledge and expertise in key sectors and a fast-growing list of global clients – notably in Financial Services, Healthcare and Professional Services – complementing Gravity’s recent acquisitions in Performance Marketing and Tech Enabled Demand Generation.  Nurture will also support the Group’s acknowledged expertise in other markets including Technology, Aerospace, Automotive and Travel. 

Mark Lethbridge, Chief Executive of Gravity Global, says the group’s strategy is to create the world’s most admired digitally-led marketing consultancy, with a core focus on complex markets, capable of supporting fast growth brands digital adoption and optimisation in any market they serve: “Gravity is proud of the fact it is described as the world’s most awarded consultancy across the full marketing spectrum from brand development to demand generation,” he says.

“Most businesses understand that the marketing battleground is now won and lost in the digital world. Covid 19 has amplified this situation. Yet brands still struggle with achieving high performance from digital activities. Every brand is expanding their digital marketing efforts but few are doing it well. This is why we have built the complete digital value chain at Gravity, tapping into the demand for digital transformation,” he adds. 

Richard Watts, Chief Executive, Nurture, says he is excited to be joining Gravity Global: “It is an excellent opportunity to form part of the group’s digital foundations and help clients maximise their digital engagement and experiences,” he says. “Businesses are more focused than ever before on digital and the part it will play in brand experience, engaging new prospects, serving existing clients and bring new service propositions to market.” 

Nurture will rebrand to ‘Gravity Global – Digital as a Service’ by the end of the year. 

Gravity Global – Digital-as-a-Service, provides clients with the flexibility to engage on a project-by-project basis or through an ongoing managed service model. It acts as an extension of a client’s internal teams, bringing leadership accountability, flexible scaling and predictable delivery of the digital experience.

Services include:

  • Digital Strategy
  • Design User Experience Assignments
  • Website Development & CMS Management
  • Digital Operations & Production
  • Marketing Automation. 

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