Search Engine Optimization
The days of doing Search Engine Optimization (SEO) as a simple add-on are long gone.
Achieving consistent and lasting rankings in search engines can only be achieved when you understand how to optimize the full search experience.
At Gravity, our SEO experts create an SEO strategy based on auditing existing client websites and the sites of their competitors, then work with our internal content, user experience, development, and design teams to ensure that your website is optimized for both users and search engines. This holistic strategy results in websites that rank, and users that convert.
Our SEO Services
SEO Audit
Our audit goes beyond typical SEO checks uncovering potential issues within the content, technical setup, and user experience. We also audit “off-site” or environmental factors, with a focus on your direct competitors, to help inform our SEO strategy.
Foundational SEO
Our Foundational SEO package sets your site up for sustained organic success. The Foundational SEO package includes the SEO Audit, keyword research and keyword strategy development, onsite keyword optimization, technical SEO improvements, and 301 redirects.
Enterprise SEO Services
SEO is a marathon, not a sprint. At the enterprise level, you cannot “set it and forget it.” Enterprise SEO strategy means ongoing website improvements and content development informed by constant monitoring of traffic performance, error resolution, keyword rankings, and shifts in search objectives and competition.
Technical SEO
Developmental setup, technical, and crawlability errors can result in an otherwise strong website losing out on rankings. Our digital team finds these errors and works with our in-house development team to resolve them, so your website is not getting in its own way!
Content Marketing
In some cases, the content that you currently have will not be enough to reach your SEO and website goals. If this is the case for you, our content team can create high-quality content that matches your brand voice and style while bringing in valuable searchers.
Content Optimization
Search Engines don't like by low-quality content that stuffed with keywords. But if you have high-quality content, keyword optimization is still a necessary practice to help algorithms categorize and rank your website. Our team uses only the most current best practices to help your content speak the language of search engines.
Keyword Research & Strategy
Using data from your existing website, your competitors, your priorities, and the search landscape, we uncover a content strategy that will not just bring traffic, but the right traffic to your site. This data-driven strategy brings in highly qualified traffic that is ready to convert.
Franchise/Multi-Location SEO
Local SEO varies significantly from a traditional search campaign. Gravity's SEO team stays ahead of the highly volatile local SEO landscape to help you form a strategy and manage your local listings and citations, create and optimize local content, manage reviews, and apply structured data to maximize your local search presence.
SEO Reporting & Dashboards
SEO is ultimately about results. Throughout our SEO efforts, we are engaged in ongoing communication with our clients, reporting on KPIs and tweaking tactics based on incoming data.
eCommerce SEO
eCommerce sites have unique SEO challenges and opportunities, which is why we tailor an SEO solution for websites that regularly update product information and measure success based on sales. It’s not just about getting more traffic; it’s about getting better traffic that converts. Our eCommerce SEO team has deep experience in technical monitoring and enhancement, as well as sales content marketing and reporting in the eCommerce space.
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