Once the Client has given approval of a campaign, the Agency will submit for approval: Copy, layouts, artwork, storyboards, and/or scripts. Media schedules for time, space and other facilities. Estimates for all items if requested. Proofs of all work together with production deadlines will be submitted for Client’s approval and the Agency shall incur no liability for any errors not corrected by the Client in proofs so submitted. Client’s alterations (excluding corrections) and additional proofs necessitated thereby shall be charged as an extra. The Agency specifically declines any responsibilities for technical or corporate accuracy of any typeset or visual matter and for statements or representations made under the Client’s name. In giving authority to proceed, the Client is assumed to have checked the veracity of such statements, and the accuracy as well as the acceptability of the typeset and visual materials.
Reference to authority within this clause includes instruction. Approval by the Client of copy and layouts will be our authority to purchase production materials and prepare proofs and the approval of proofs will be authority to publish. Approval by the Client of cinema, television and radio scripts and/or storyboards will be our authority to make production contracts and engage performers and the Client’s approval of films and recording will be our authority to transmit. Approval by the Client of media schedules will be our authority to purchase space, time and other facilities under the terms and conditions required by media or suppliers which the Client is deemed to accept.
The Agency will provide the following services (to be agreed) between the Agency and the Client: i) Account Handling ii) Creative concepts, art direction and copywriting iii) Web development and coding iv) Print buying v) Media planning and buying vi) Marketing planning vii) Research, category audits and analysis.