Our route to market was primarily digital; integrating marketing automation (Pardot) with their CRM (Salesforce) – channels included content, video, email, social, search (SEO & PPC), display and remarketing. We also included live and online events. The audience knew EMIR (European Market Infrastructure Regulation) was a game changer, so there was an opportunity to educate and communicate EMIR to the right audiences.
We developed content and training programmes around the subject matter which could be re-purposed for social, email and landing pages, we then tailored this content to suit the identified audience profiles. Most importantly, everything we did enabled data capture to qualify leads from any given channel, online and offline right through to the end of the sales journey.