Gravity developed the ‘Profit Hunter’ campaign, rolled out across the various marketing channels offline and online at Le Bourget Airshow, where the highlight was an exciting VR experience. The campaign had a strong emotional element and, with differentiated messaging, created real stand out for the brand.
We reviewed all the communications channels and restructured and re-envisioned how the Embraer Commercial Aviation brand is expressed through its use of technology to ensure the brand was being expressed using ‘digital first’ principles.
The ‘Profit Hunter’ campaign was the first to carry the FleetSmart competitive positioning strategy of the Embraer Commercial Aviation brand. Based on three principles – Design Smart, Experience Smart, Business Smart, FleetSmart – this expresses the competitive philosophy of the business. It reveals Embraer’s approach to creating solutions that will help airlines and lessors to optimise their operational efficiency, drive passenger preference and sustain profitability.