Airspace by Airbus

Challenge

Airbus, as one of the world’s largest aviation companies, wanted to create a strong and distinctive brand for their interiors project. How do we as an agency respond to this brief? By using the unprompted responses generated by travellers everyday on social media to deliver solid brand truths.

Insight

Airbus undertook research across social media to determine what was most important to today’s passenger, with the key identified theme being that they are looking for a flexible space that they are able to suit to their personal preferences.

Response

We struck upon the idea that we each have an intrinsically personal relationship with the space around us, and that it is a canvas upon which we project our own personal brand. While our individual relationships with the space around us are unique, the experience is universal.

We set about creating a scalable microsite and produced a brand film in association with Jump TV, these assets were the springboard for establishing the brand and aided in developing a consistent and robust brand identity for Airbus.

We unveiled the new brand with a spectacular launch event at the top of the Gherkin, with a world exclusive screening of the film, plus branded cardboard VR viewers, bespoke invitations, and customised press packs.

watch the film

Impact
Unique Users
Page Views
Dwell Time (mins)
Unique Users40024
Page Views100023
Dwell Time (mins)3.44
Testimonial

“Gravity showed us that we can work collaboratively to quickly develop a complete, cross-channel campaign experience. Using innovative techniques we not only achieved great results for the brand launch event, but the experience of using the digital tools was a breeze and allowed us to easily react fast. The campaign response has been outstanding and the Airspace by Airbus brand has been well received by customers and new clients”

Jennifer Newlands, Brand Director, Airbus

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