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7th December, 2021

Gravity Global named TITAN Category Winners of the Year

By Ben Allen, Marketing Executive - Performance Marketing

Gravity Global continues to go from strength-to-strength as the world’s most awarded marketing consultancy operating in complex markets. 

One of the most prestigious awards, TITAN has recently named The Profit Hunter as their Category Winner of the Year at the 2021 awards. Being acknowledged as the best marketing programme of the year is an amazing feat. Category Winners are selected by the highest aggregated scores, provided by the jury panel, across a number of different sectors.  

The award comes in light of Gravity Global and The Profit Hunter securing three platinum wins at this year’s ceremony; Marketing – Aerospace & Defense, Marketing – Best Integrated Marketing Campaign, Marketing – Business to Business.  

Our judges weighed in and were blown away by the magnitude of your breath-taking entry [for The Profit Hunter] that entered the awards and achieved this accolade for your achievement. As such, we are elated for your achievements and truly look forward to your success stories in the near future. 

Snippet of the email received from TITAN Business Awards 

Gravity Global has helped Embraer, a multinational aerospace manufacturer, transform beautifully designed aircrafts into world-leading, record-breaking integrated campaigns. 

Check out the King of Skies video below: 

Upon being notified of the latest accolade, Gravity Global’s CEO, Mark Lethbridge commented: 

We believe success is achieved by understanding what levers brands need to pull to achieve a disproportionate share of attention compared to their marketing investment and market share. Our framework Fame, Admiration and Belief is proven to repeatedly drive greater returns and it is this strategic lens that is making the difference for the brands we represent. 

Read Embraer Case Study for ‘The Sky is not the Limit’ here >

Information about the campaign: 

Embraer, a Brazilian company, is a world leader in the design and manufacturing of aircraft in the 70-130 seat segment (known as regional jets). 

Objectives of the Campaign  

  • To support the global roll out of the all new E195-E2
  • Lead the aviation headlines during Paris Airshow and beyond.
  • Land the tech message with audiences in an imaginative way.
  • Beat previous campaign results.
  • Outperform Positive Brand Sentiment with competitors.
  • Increase global reach and brand awareness by maximizing media opportunities across paid, owned and earned on same budget as previous year.
  • Ensure prospects visit the aircraft during sales tour. 

About TITAN 

The TITAN Business Awards program recognises, celebrates, and honours innovative excellence across all business incorporated industries, as well as the most outstanding entrepreneurs within high-growing businesses. Entries are received from over 50 countries worldwide.

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