CEO & Founder - Gravity Global
Covid-19 is a crisis of a nature and scale that businesses and communicators have never had to face before and are having to quickly adapt to deliver a suitable response. Right now, we see brands communicating business as usual and simultaneously expressing the Covid-19 impact on their operations and customers, causing a dissonance in their communications.
Gravity has developed a communications response framework to enable companies to navigate the crisis, to pivot their communications, and plan what to say, when to say it, and how to say it.
Please share with anyone who would find this helpful.