Gravity Global has scooped one of the most prestigious accolades at the B2B Marketing Awards 2014, the coveted prize for the Most Commercially Successful business-to-business campaign.
The company was recognised for its campaign for the global aircraft engine manufacturer CFM International to promote a new super efficient jet engine for the next generation of single aisle aircraft.
Entitled ‘LEAP. More to believe in’, the campaign used trade press, online and outdoor advertising and guerrilla marketing to create orders for more than 1700 engines in the 12 months that the programme ran. It has made the CFM LEAP the fastest selling jet engine of all time.
Gravity was shortlisted for an unprecedented nine awards, and was runner up in three other categories: Lead Nurturing (for the London Stock Exchange); Best International Campaign (for Thales); and Best Brand Initiative (also for CFM International).