Senior PPC Specialist

Overview of role

Gravity Global is the world’s most awarded, B2B communications agency. Headquartered in London and with offices across the UK we are growing fast and are looking for an experienced Senior PPC Specialist to support our friendly team based in Norwich.

Due to the expansion of our Paid Digital department, we’re on the look-out for an experienced PPC Specialist to join our growing, award-winning team at our HQ in Norwich. Working directly with the Head of Paid Digital, you can look forward to creating paid media strategies, then setting up and managing campaigns for a portfolio of national and global brands.

This is an excellent opportunity to take the next step in your PPC career with an award-winning global agency and being an important part of our tight-knit team. You will already have had experience in managing Google Ads, Bing, programmatic and paid social media campaigns, and be looking for an exciting new role where you get to work on large, international campaigns for recognised brands.

Key responsibilities

  • To manage and optimise paid digital advertising campaigns for a broad portfolio of clients across a range of industry sectors.
  • To create effective paid digital strategies for client campaigns, using desk research and industry tools to create compelling media plans, including channel budget allocations, creative approach and performance forecasts.
  • To identify further strategic opportunities for existing clients across additional networks and channels, and work with relevant colleagues to present these to clients, always focussing on delivering a strong ROI.
  • Daily campaign monitoring, optimisation and budget management.
  • Be involved in new business development by having an input into or preparing proposals wherever required.
  • Generate regular client reports and contribute to campaign review documents with accurate data, clear analysis and recommendations.

Experience / skills required

  • Proven ability to effectively manage paid digital advertising channels including Google Ads, Bing, social media advertising and other forms of digital advertising
  • A current Google Ads Individual Qualification is expected to be maintained
  • A digital native – someone who’s passionate about the web, uses a wide range of online resources (from e-commerce shopping to social media channels, streaming services, online news and media consumption etc) and who has a broad understanding of the online landscape
  • Experience in setting up new accounts to include account uploads, tracking/goal set-up and report template creation
  • Experience in using Google Analytics to monitor and report on paid digital campaigns
  • Excellent, persuasive verbal and written communication skills
  • Outgoing personality, confident on the phone and speaking to clients
  • Confident in using Microsoft Office applications: Excel to prepare and analyse data; PowerPoint and Word to prepare clear reports and recommendations
  • Strong, proven analytical ability; able to effectively use online resources to research both client industries and paid search best practice, using data to analyse performance and make clear recommendations, and strong mathematical/statistical understanding.

Remuneration / Hours

  • Excellent benefits package
  • Competitive salary dependent upon qualifications and/or experience
  • We are all currently working remotely, however in a post pandemic world we are happy to consider candidates who wish to work a mix of working in the office and remote working.

Who is Gravity?

Gravity Global is the world’s most awarded specialist B2B marketing agency network. We work for global brands helping them to transform using our strategic lens of, Fame, Admiration & Belief. Gravity turns our client’s unique business challenges into successful results.

Benefits of working at Gravity

We’re serious about investing in our team – from a generous training budget to pretty awesome benefits, we take care of our people. It’s not just all work and no play though, we also make time for the fun stuff too. As well as the legendary summer and Christmas parties and payday drinks, there’s also social events throughout the year – quiz nights, bowling and BBQs to name a few.