Senior Digital PR Specialist


Overview of role

Gravity Global is the world’s most awarded, B2B communications agency. Headquartered in London and with offices across the UK we are growing fast and are looking for an experienced, Senior Digital PR Specialist to join our friendly team based in Norwich.

Due to the expansion of our Digital PR department, we’re on the look-out for a PR professional with demonstrable digital experience to join our performance marketing HQ in Norwich. Working with our world-class team, you can look forward to creating and delivering effective Digital PR strategies, securing coverage and online exposure for a portfolio of national and global brands.

This is an excellent opportunity for a PR account manager or digital outreach manager to take the next step in your PR career with an award-winning, global agency and being an important part of our tight-knit team. You must have had experience in delivering PR activity online for recognised brands and be looking for an exciting new role where you get to work on large campaigns for leading brands in complex markets.

Typically, this role would be based out of production office in the centre of Norwich, Norfolk, however with the current pandemic we are all currently working from home until further notice.

Key responsibilities

  • Research, identify and build relationships with journalists, bloggers and influencers within a wide range of industries covering our diverse client base, via email, phone and social media
  • Creating ideas for content and messaging that will generate relevant coverage and backlinks for clients
  • Creating compelling written content for dissemination and publication on target websites, and/or working with our Production Manager to brief assets that deliver to client objectives and ensure high standards are met
  • Using various tools and analysis to track coverage achieved and relevant metrics, and to report on these to in-house and client stakeholders

Experience / skills required

  • Proven experience in securing online coverage using a range of methods for brands
  • Creative approach and original thinking
  • An understanding of SEO basics, and how links contribute to organic search performance
  • Exceptional written and verbal communication skills
  • A results-driven mindset
  • An advocate of good writing and the ability to produce copy of a high quality
  • Strong organisation skills and the ability to help develop, monitor and follow project plans, timelines and deadlines
  • Team working and management skills

Remuneration / Hours

  • Competitive salary and benefits package

Who is Gravity?

Gravity Global is the world’s most awarded specialist B2B marketing agency network. We work for global brands helping them to transform using our strategic lens of, Fame, Admiration & Belief. Gravity turns our client’s unique business challenges into successful results.

Benefits of working at Gravity

We’re serious about investing in our team – from a generous training budget to pretty awesome benefits, we take care of our people. It’s not just all work and no play though, we also make time for the fun stuff too. As well as the legendary summer and Christmas parties and payday drinks, there’s also social events throughout the year – quiz nights, bowling and BBQs to name a few.