PPC Executive

(Norwich)

Overview of role

Due to the expansion of our Paid Digital department, Further (part of Gravity Global) is on the look-out for an experienced PPC Executive to join our growing, award-winning team in Norwich. Working with our world-class team, you can look forward to creating paid media strategies, then setting up and managing campaigns for a portfolio of national and global brands.

This is an excellent opportunity to take the next step in your PPC career with an award-winning UK agency and being an important part of our tight-knit team. You will already have had experience in managing Google Ads and ideally other PPC campaigns, and be looking for an exciting new role where you get to work on large, international campaigns for recognised brands.

Key responsibilities

  • To manage and optimise paid search campaigns for a broad portfolio of clients across a range of industry sectors
  • Produce effective, compelling advert copy and then test and optimise over the course of a campaign
  • Daily campaign monitoring, optimisation and budget management
  • Be involved in new business development by having an input into proposals wherever required
  • Generate regular client reports and contribute to campaign review documents with accurate data, clear analysis and recommendations

Experience / skills required

  • Proven ability to effectively manage PPC campaigns on Google Ads, and ideally other platforms such as Bing, Facebook and/or LinkedIn
  • A current Google Ads Individual Qualification is expected to be maintained
  • A digital native – someone who’s passionate about the web, uses a wide range of online resources (from e-commerce shopping to social media channels, streaming services, online news and media consumption etc) and who has a broad understanding of the online landscape
  • Experience in using Google Analytics to monitor and report on paid digital campaigns
  • Strong, proven analytical ability; able to effectively use online resources to research both client industries and paid search best practice, using data to analyse performance and make clear recommendations, and strong mathematical/statistical understanding
  • Ability to research and create compelling advert copy, by researching and understanding a client’s offering, key messaging and analysing competitor’s adverts. A demonstrable understanding of how advert copy and creative can influence and engage with potential customers
  • Excellent, persuasive verbal and written communication skills
  • Outgoing personality, confident on the phone and speaking to clients
  • Confident in using Microsoft Office applications: Excel to prepare and analyse data; PowerPoint and Word to prepare clear reports and recommendations

Remuneration / Hours

  • Competitive salary
  • Excellent perks including your birthday off in addition to holiday allowance, pension plan, health cash-back plan and regular office treats
  • Flexible working hours - we believe your work should fit around your life

Who is Gravity?

Gravity Global is the world’s most awarded specialist B2B marketing agency network. We work for global brands helping them to transform using our strategic lens of, Fame, Admiration & Belief. Gravity turns our client’s unique business challenges into successful results.

Benefits of working at Gravity

We’re serious about investing in our team – from a generous training budget to pretty awesome benefits, we take care of our people. It’s not just all work and no play though, we also make time for the fun stuff too. As well as the legendary summer and Christmas parties and payday drinks, there’s also social events throughout the year – quiz nights, bowling and BBQs to name a few.