Paid Digital Specialist

Overview of role

Gravity Global is the world’s most awarded, B2B communications agency. Headquartered in London and with offices across the UK we are growing fast. This is an exciting opportunity to help build and shape the future direction of Gravity Global’s largest growth area in a rapidly expanding network agency. The role is fully remote whilst working with our global client services teams based in the US (5 offices), London, Oxford and our Performance Marketing arm based in Norwich.

Reporting into and mentored by the Head of Paid Digital in our Performance Marketing team. The role will provide room for growth and the opportunity to be involved in diverse and challenging projects across our global agency network.

As a result of the continued new business wins, the paid digital marketing team is actively recruiting multiple roles responsible for delivering effective paid digital campaigns for agency clients, encompassing:

• Media Planning using GWI, desktop research and utilising by plugging into previous campaign performance

• Search PPC advertising including Google and Bing

• Social media advertising, e.g. Facebook, LinkedIn, Twitter and Reddit, TikTok and SnapChat (for both direct response and brand awareness)

• Programmatic advertising via DV360

• Campaign set up and trafficking across CM360

The role is an important part of multi-disciplinary campaign teams encompassing content marketing, data analysis, organic search optimisation and paid digital. You will typically be working alongside a strategist who oversees a client campaign strategy or working independently on the media strategy dependent on client requirements.

You will have an excellent technical and practical understanding of paid search and other forms of digital marketing, preferably in an agency environment. As well as being passionate about digital marketing with a strong analytical ability, you will be able to confidently research, create and present paid digital strategies to both colleagues and clients.

You will be self-motivated, analytical, highly educated and possess excellent written and verbal communication skills to build strong relationships with clients, colleagues and suppliers. A current Google Ads Individual Qualification would be expected, and experience with either paid social or programmatic advertising would be advantageous.

Key responsibilities

  • To manage and optimise paid digital advertising campaigns for a broad portfolio of clients across a range of industry sectors
  • Managing media budgets in excess of £200k per month
  • To create effective paid digital strategies for client campaigns, using desktop research and industry tools to create compelling media plans, including channel budget allocations, creative approach, and performance forecasts
  • To identify further opportunities for existing clients across additional networks, channels and areas where spend can be increased, and work with relevant colleagues to present these to clients
  • Daily campaign monitoring, optimisation and budget management
  • Be involved in new business development by having an input into or preparing proposals wherever required
  • Generate regular client reports and contribute to campaign review documents with accurate data, clear analysis and recommendations

Experience / skills required

  • Proven ability to effectively manage paid digital advertising channels across Google Ads and paid social and/or programmatic platforms
  • Experience in setting up new accounts to include account uploads, tracking / goal set-up and report template creation
  • Experience in using reporting mechanisms to monitor and derive actionable insights from your paid digital campaigns
  • Excellent, persuasive verbal and written communication skills
  • Outgoing personality, confident speaking to clients
  • Confident in using Microsoft Office applications: Excel to prepare and analyse data; PowerPoint and Word to prepare clear reports and recommendations
  • Confident in your ability to deliver effective campaigns, and demonstrating this to clients
  • Passionate about the internet, and digital marketing
  • Able to work individually and collaboratively
  • Clear and persuasive in both verbal and written communication

Remuneration / Hours

  • Competitive salary + benefits
  • Global career development opportunities
  • Opportunities to get involved with working groups such as Diversity & Inclusion, Wellbeing and ESG / Sustainability

Who is Gravity?

Gravity Global is the world’s most awarded specialist B2B marketing agency network. We work for global brands helping them to transform using our strategic lens of, Fame, Admiration & Belief. Gravity turns our client’s unique business challenges into successful results.

Benefits of working at Gravity

We’re serious about investing in our team – from a generous training budget to pretty awesome benefits, we take care of our people. It’s not just all work and no play though, we also make time for the fun stuff too. As well as the legendary summer and Christmas parties and payday drinks, there’s also social events throughout the year – quiz nights, bowling and BBQs to name a few.