Data Analyst

Overview of role

Gravity Global is the world’s most awarded, B2B communications agency. Headquartered in London and with offices across the UK we are growing fast and are looking for an experienced Data Analyst to support our friendly team based in Norwich.

You will have the chance to work on exciting and complex digital marketing projects for national and global brands. You will utilise your proven analytical skills to provide clear, effective recommendations for campaign strategies to help achieve client objectives.

You will be able to provide insight to clients and agency colleagues by studying data (for example via Google Analytics) and researching online trends and competitors to identify areas of opportunity and weakness within a client’s online presence, whether that be search visibility, paid media, email marketing or several other areas of opportunity. You’ll also compile accurate and insightful performance reports using a wide variety of tools, including Google Analytics, Google Ads and Data Studio – providing consultancy to internal and client stakeholders to help them understand complex performance metrics and trends.

You will learn how to devise and implement robust digital tracking solutions, using Google Tag Manager, Analytics platforms and even how to write custom functions in order to effectively track and record online user behaviour.

You will be passionate about providing the best service possible to clients and ensure that the agency remains at the cutting edge of digital marketing by researching and implementing new techniques, providing insight into new areas of opportunity for campaign analysis and keeping abreast of the latest news and concepts within the digital marketing community.

Key responsibilities

  • To provide data analysis and research skills across the business wherever required
  • To ensure effective client reporting by recommending and monitoring appropriate campaign metrics and KPIs, as well as having a practical involvement in ensuring the relevance and quality of the agency's in-house reporting platform
  • To provide expert insight into website usage statistics, typically via an in-depth understanding of Google Analytics and the ability to produce meaningful report summaries
  • To implement robust tracking for client's digital performance using Google Tag Manager and other industry-standard toolsets
  • To provide data and research consultancy to internal staff and clients as required
  • To provide information for monthly reports and quarterly review documentation for retained digital marketing clients
  • Building customer personas from profiles of customer segments to help with the targeting of campaigns

Experience / skills required

  • Excellent data analysis skills, with the ability to interrogate data sets to pull out key insights
  • Have an investigative nature
  • Excellent communication skills - will be required to identify, visualise and explain key insight from data
  • Understanding of search engine algorithms, or a passion to learn
  • Maths A-Level or equivalent
  • Proficiency with appropriate tools, including Google Search, Microsoft Excel (including pivot tables and standard deviation). and know key functions such as vlookup, sumifs, countifs
  • Have experience with Word and PowerPoint
  • Excellent attention to detail

Remuneration / Hours

  • Competitive salary dependent upon qualifications and/or experience
  • We are all currently working remotely, however in a post pandemic world we are happy to consider candidates who wish to work a mix of working in the office and remote working

Who is Gravity?

Gravity Global is the world’s most awarded specialist B2B marketing agency network. We work for global brands helping them to transform using our strategic lens of, Fame, Admiration & Belief. Gravity turns our client’s unique business challenges into successful results.

Benefits of working at Gravity

We’re serious about investing in our team – from a generous training budget to pretty awesome benefits, we take care of our people. It’s not just all work and no play though, we also make time for the fun stuff too. As well as the legendary summer and Christmas parties and payday drinks, there’s also social events throughout the year – quiz nights, bowling and BBQs to name a few.